7 Best Link Building Strategies of 2016

7 Best Link Building Strategies for 2016

Link building is still the heart of any SEO campaign. However, the link building strategies of 2016 are very different from those of a year ago. Not only are today’s strategies based on a logical structure or set of steps, they also have a definite purpose in mind. They are also intelligent and self-feeding.

There are only a few things to consider when running your link building strategy:


1. Relevant and pertinent content.

The link building starts with content that is on your page. This is usually in the form of a blog, or some other regular update. The blog should present relevant and pertinent information. To keep it relevant, you can create updates on the blog, resulting in additional articles later on. Alternatively, your content can be evergreen, or written in such a way that it will not lose relevance even after a long time.

2. Creating an authority image.

Your content should project an authority image. If your site is about a particular keyword, then you should have content which stamps yourself as an authority on that subject. Preferably, there should be a person behind the authority. Although it is the knowledge that you have which is shared, it is you as an authority on the subject who will be followed.

3. Mailing list.

One of the most powerful way to share your content is via a newsletter. You can ask visitors to sign up to be informed when you update your blog. You can also create a mailing list from your blog which you will use to send out a regular newsletter. With an informative and readable article, your followers should be willing to share them on their own.

4. Social sharing.

You should also share your articles on social media. You can have a different audience on social media. After creating accounts on several social media, like Facebook, Google+, Twitter, Instagram, Flickr, Pinterest, and Tumblr, you will then have a conduit to share your blog articles. Like the mailing list, this is giving your content to people who will be able to share your articles.

5. Going multimedia.

You should have different type of posts including images, infographics, videos, and the occasional podcast. Alternatively, you can have videos or podcasts, and then blog articles based on the transcripts of these media. More people share videos and images, compared to regular text-based articles. Keep your media interesting, and appealing to a broad audience.

6. Be mobile friendly.

More than half of all social media activity happens on mobile. This includes tablets, phablets and smartphones. You should make sure that your website is responsive and supports mobile browsing. This allows you to access a larger audience than just those who use the desktop for browsing. Additionally, make sure that your website loads instantly. Long loading time turns off a lot of users who abandon a website when it takes too long to render on their device.

7. Guest posts.

Ask other websites if you can do a guest posting. This is one way of getting your name out and it creates a link on another authority site. In addition, the other blog or website will get promoted on your site as you will build a link to the guest post. You can also invite other bloggers or website owners to write guest posts on your website. This strategy is very critical, especially if you want to rank for competitive keywords such as Philadelphia seo.

Creating quality and relevant authority posts take some effort. However, if you do it smartly, you can have a following on social media who will share your links. This is an intelligent way to create back links, and the shares also add credibility to your name and website.