What is Anchor Text?

Internet marketing is already one of the biggest, and most popular kinds of service businesses in Richmond are into. If you are one of the internet marketers who is into this business, then you do know what it means to have a powerful and convincing anchor text.  Anchor text is one of the most powerful tools in SEO. It can raise your SEO ranking if you know how to use and place them properly.

Anchor Text is what makes your website popular which would link your website and other documents to other location.  As what you can see in clickable blue hyperlink text, this anchor text is created in by using an HTML (Hyper Text Markup Language) code. Its role is very important in linking page. Also, it also determines the search engine to fine websites for over optimization and spam.  Richmond SEO has been into internet marketing, and that using anchor text to link various websites effectively markets its products and fully understands what customers need. Through different kinds of marketing strategies, anchor text helps build stronger communication among its clients and the company. The importance of an anchor text can break or make your SEO marketing campaign, and that is why you need to know the various kinds of anchor text that you would be using in internet marketing.


  1. Branded Anchor Text – the brand name is used as an anchor text. Sites and brands that are well known mostly use this kind of anchor text.
  2. Generic Anchors – these are the more common type of anchor text that you would usually see in websites saying as “go here “ or “ click here” used as part of the sentence.
  3. Naked Link Anchors – this uses the URL that links to a website. These are some examples of a naked link anchor www. Yours. Com and Https: //yours.com/.
  4. Image Anchors –to take hold of your website profile, you can use an image anchor wherein the Google will be able to read the “alt“ as the anchor text.
  5. Brand + Keyword Anchor – it is another effective and safe way to use and anchor text in building a strong profile. A choice of keyword and your brand name are combined to use as an anchor text. It is highly effective.
  6. LSI Anchors – Latent Semantic Indexing are various synonyms wherein you can see the various searches at the end of the inquiry.
  7. Exact Match – among all the important type of anchor text that can improve your website ranking. This can also be the anchor text that will penalize you in having an exact anchor text.
  8. Long Tail Anchors – these are the longer anchor text you can see in blue color. This is the same as in partial match anchor text.
  9. Partial Match Anchor Text – the keywords that are present are usually the partial match of the anchor text and are as well long.

Using the right kind of anchor text will make your site get in higher rankings which make your website get a lot of attention from internet users. So make sure the quality content of your website will match with the kind of style that you use with your anchor text.


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The Top SEO Agency in Knoxville Tennessee

Are you getting the right website exposure you need?

In the business world, it is now imperative to have as much exposure as possible. And having very advanced technology at present, traditional promotions and advertising strategies are no longer sufficient.

Your company’s website is definitely being utilized as the primary advertising tool. With this, it is important for it to be fully launched and the best option for website exposure is through search engine optimization.

Google is the 80% shareholder of the total search engine in the market, this says much about how your company’s website should be in it and not only in it but on top of their search list. If your company is not searchable in Google or is not on the first page, then you are surely losing some revenues. Landing a spot in the second page of Google is not a consolation either, for it is considered to be the SEO graveyard.

Getting into the Right Firm

In Knoxville, there are quite a number of reliable SEO agencies. You can search through Google or ask for friendly referrals. But landing on the best firm is another thing; you have to evaluate the agency’s achievement and results in the past. If the firm has failed to accomplish top results, then you are not in the right place.

The advantage of getting the right Knoxville SEO agency is that you are going to be ahead of your game. Knoxville has a number of competitive agencies that you can choose from. IFlex Studios is on top of the list.

Who is IFlex Studios?


IFlex Studios was established to help and aid your business exposure online. Their services are not solely focused on search engine optimization, but also in social media marketing and web design. But the company’s primary service is in SEO which is considered to be the most effective and efficient way to attract viewers and possible customers to your website and your business. Traffic is one of the target key results of any agency.

This company is considered to be a premier firm or the crème dela crème of Knoxville’s SEO agencies. The company boasts of its diversity and wide experience in the field most especially when it comes to placing your company’s website on top of the list through certain keywords. They will not only get your website on Google, but they will also place it in other giant search engine companies like Bing and Yahoo.

What they can offer?

When it comes to communication, the company pride themselves in keeping good and intact communication with clients like you. Their services do not end once you enroll with their services. They will provide you monthly updates and evaluation of your website’s performance. They will also recommend certain methods depending on the status of your website’s performance.

The company also offers reasonable price. It is the company’s objective to increase your business’s return of investment. And increasing your ROI is not the only issue, but the time frame as well. They guarantee that immediate results will be available. Knoxville being a relatively small city is another factor in pricing. This is why the company charges a reasonably fair price. You will certainly get the value for your money.

Updated with Trends

The company is comprised of a team of search engine optimization masterminds. They make sure that they keep up with the business trends most especially with search engine optimization trends. Constant researches and studies are conducted by the team through result evaluations.

The company also does not do any outsourcing of work as the team of internet marketing professionals accomplish everything from the beginning to end.


Web Design Services

Another factor you should consider for your website is its design. You might be visible and on top of the search engine list, but your website is not appealing or easy to go through. The company also provides web design services. They make sure that your company’s website is mobile friendly, responsive and converts readers and surfers into buyers.

No Lock In Contracts

If you are scared of locked-in contracts without the guarantee of service satisfaction, then IFlex is definitely the one for you. They do not require their clients to sign fixed-term contracts with them. If you are not satisfied with their services, you can immediately cancel their services.

With all these very competitive service offers, it will definitely be easier for you to decide on which agency you should be partnering with. It pays to know your options and what you will be getting into to ensure business profit and immediate results.

Place your company and your company’s website in high visibility and make sure to make a wise decision on choosing your partner firm so you can start your journey to success!

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7 Best Link Building Strategies of 2016

7 Best Link Building Strategies for 2016

Link building is still the heart of any SEO campaign. However, the link building strategies of 2016 are very different from those of a year ago. Not only are today’s strategies based on a logical structure or set of steps, they also have a definite purpose in mind. They are also intelligent and self-feeding.

There are only a few things to consider when running your link building strategy:


1. Relevant and pertinent content.

The link building starts with content that is on your page. This is usually in the form of a blog, or some other regular update. The blog should present relevant and pertinent information. To keep it relevant, you can create updates on the blog, resulting in additional articles later on. Alternatively, your content can be evergreen, or written in such a way that it will not lose relevance even after a long time.

2. Creating an authority image.

Your content should project an authority image. If your site is about a particular keyword, then you should have content which stamps yourself as an authority on that subject. Preferably, there should be a person behind the authority. Although it is the knowledge that you have which is shared, it is you as an authority on the subject who will be followed.

3. Mailing list.

One of the most powerful way to share your content is via a newsletter. You can ask visitors to sign up to be informed when you update your blog. You can also create a mailing list from your blog which you will use to send out a regular newsletter. With an informative and readable article, your followers should be willing to share them on their own.

4. Social sharing.

You should also share your articles on social media. You can have a different audience on social media. After creating accounts on several social media, like Facebook, Google+, Twitter, Instagram, Flickr, Pinterest, and Tumblr, you will then have a conduit to share your blog articles. Like the mailing list, this is giving your content to people who will be able to share your articles.

5. Going multimedia.

You should have different type of posts including images, infographics, videos, and the occasional podcast. Alternatively, you can have videos or podcasts, and then blog articles based on the transcripts of these media. More people share videos and images, compared to regular text-based articles. Keep your media interesting, and appealing to a broad audience.

6. Be mobile friendly.

More than half of all social media activity happens on mobile. This includes tablets, phablets and smartphones. You should make sure that your website is responsive and supports mobile browsing. This allows you to access a larger audience than just those who use the desktop for browsing. Additionally, make sure that your website loads instantly. Long loading time turns off a lot of users who abandon a website when it takes too long to render on their device.

7. Guest posts.

Ask other websites if you can do a guest posting. This is one way of getting your name out and it creates a link on another authority site. In addition, the other blog or website will get promoted on your site as you will build a link to the guest post. You can also invite other bloggers or website owners to write guest posts on your website. This strategy is very critical, especially if you want to rank for competitive keywords such as Philadelphia seo.

Creating quality and relevant authority posts take some effort. However, if you do it smartly, you can have a following on social media who will share your links. This is an intelligent way to create back links, and the shares also add credibility to your name and website.

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Demands of Boston SEO in US

Boston is one of the most important cities in the United States. It is a center of history, culture and science. A lot of computer companies started out in Massachusetts. It has a unique business atmosphere where innovation and a working class ethic power companies to succeed. For a company located in Boston, the challenges and opportunities come together as a balancing act. Working online puts demands for a Boston-based SEO campaign.If you are located in Boston, here are some things to consider when you require SEO assistance for your website.

      1.Going local

 Your online presence should cater to Boston residents. After you have established your roots, users from outside Boston will follow you. Boston is not just a city, it is also a brand name. If you have a following in Boston, people outside of the city, or even the country, will follow you because you are from Boston.


      2.Push to social media

 Facebook was started at Harvard by Mark Zuckerberg. There’s no shame in latching on to that fact. In fact, it is a logical step. Create a Facebook page, along with accounts on other social media like Twitter, Tumblr, Google+, Pinterest, Instagram and others. Push your content to those accounts. This will help create an even bigger following for your brand. In addition, you should also support other Boston companies by liking or following their social media page. Even if there is no reciprocity, credibility is still created by following other local websites.

      3.Show Boston

As a company located in a city replete with history, it is your duty to show off Boston. Use your brand in line with Boston, and develop content which centers around this great city. Content marketing in this way works to your advantage. For one, it identifies you among Boston residents. For another, Boston fans from out of state would not hesitate to follow you.

     4.Create a Boston following

Some of the most rabid fans are from Boston. The fans of the Celtics, Patriots, and Red Sox are fans for life. If you can create a Boston following, you will have fans for life. Local fans translate to more local sales. In developing new customers, it is a lot easier to do this in Boston. Post or share articles about these teams. You do not need to have your name on the stadium or arena rafters. However, by sharing news about Boston teams, more locals will be interested in your product.

     5.Get help from a local

When contracting out your SEO and social media, it would be to your advantage to choose an SEO company from Boston. Going local is not just due to the above reasons. It is also about getting people who know Boston and can create a campaign and content which is uniquely Boston.Any company with an online presence would need to step up their campaigns on the internet. This is best done by a local SEO company who is familiar with your area’s business climate and practices. Boston also has a historical and cultural background which cannot be disregarded. Use Boston to your advantage.


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